Creativity
Lefteris Heretakis is the talented artist who I have to thank eternally for all the wonderful Bookwright icons dotted around this blog site.
Now back in the UK after a spell in Greece, I am thrilled to find out he is available to design book covers (and internal layouts) … but with a difference.
Lefteris insists he reads a book before he undertakes a design so that the cover right out at the perfect reader.
Here’s what he says about the process …
“What is visual communication about, if not to subvert the familiar, shed new light on commonplace situations.”
“We have the possibility to store entire libraries in a pocket-sized disk, but our own memory is constantly written and deleted by the overwhelming flow of images and sounds, rushing before us. This has resulted in us ignoring and dismissing a large amount of information a priori, without looking closely at the meaning it may possibly contain.”
“It is our responsibility to remedy this consumption. One of the solutions, is to alter the amount, content and quality of what we are bombarded with everyday. We live in our cosily created reality bubble.”
“It is time to burst it and see what happens…”
“Vibrational Book Jacket Design is a process where the cover reflects the internal content so as to visually provoke the potential buyer to take a closer look. Unlike conventional design it involves a much more time consuming process, that delivers high quality results.”
For more information, contact Lefteris via one of these links
http://www.flickr.com/photos/heretakis/sets/72157603026052000
http://www.heretakis.com
http://uk.linkedin.com/in/heretakis
http://www.flickr.com/photos/heretakis
http://blog.heretakis.com
