… how to go from an idea to a published book in 7 weeks

Here’s a brief summary of a really pleasant project I worked in recently with new author, James McBrearty

Step 1: take two labradors and go for a really good walk where you discuss overall aims and ambitions that the author wants from the book.

Step 2: establish timescales … and find out the client wants it published in less than 2 months in time for the BNI International Conference .. gulp but don’t let the client know it’s going to be tight

Step 3: have a brainstorming session on flying analogies from where the title emerges

Step 4: plan chapter structure and author writes 1st draft

Step 5: edit and creation of 2nd draft, adding layer of metaphor to 1st draft – in this case, aviation

Step 6: from the layered metaphor the most perfect image appears with a team flying in formation [read collaboration] of 9 planes with a back 5 (neatly melding in with the book’s strapline of “Achieving Freedom from the 9 to 5″)

Step 7: format for print and Kindle – upload to Completely Novel and Amazon Digital Text Platform

JOB DONE … now the marketing begins and doors start opening ….

Really well done James – you are an inspiration to any author that, if you put your mind to it and apply yourself, publishing is easy

Get your copy of Chocks Away in print or for the Kindle, iPad or iPhone here …