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Creativity

The anatomy of a click through

When we click on a link, we don’t give it a second thought – especially these days when we are presented with 100′s if not 1000′s of potential hyperlinks each day.
Links nowadays are not limited to those on web sites or in email newsletters. They abound in Twitter tweets and on Facebook Walls.
Knowing how and why [...]

Resources

140 Characters: a style guide for the short form

If you thought Twitter was a fad or a nuisance, let me disavow you of that notion – it is a pretty useful tool for both business and pleasure and it’s here to stay.

For one, I have had direct business solely from Tweets and found the most perfect iPhone app developer from a single Tweet – [...]